Robert David Gatchel

Founder & CMO | Ghostwood Media LLC
Marketing Strategist | Trainer | Author

Executive-Level Marketing, Operations & Technology. Fractional Rates.

One senior operator who owns it, builds it, runs it — and hands it to your team fully documented. Tap into 30 years of experience. Sharpen your marketing, accelerate revenue, eliminate waste, and build systems that scale - without hiring a full-time executive team.

THE PROBLEM | WHO THIS IS FOR

Built for businesses between $1M and $20M
You've outgrown ad-hoc solutions, but you're not ready to hire a full executive team. Your marketing, your billing and payment systems, and your technology infrastructure all need senior ownership. Today those responsibilities are split among the owner, a few overextended staff, and a rotating cast of outside vendors — and things fall through the cracks.That's the gap I fill. One senior person, on a fractional basis, who owns all of it.

WHY WORK WITH ME?

I'm not a consultant who hands you a deck and disappears. I build the systems, run them, and transfer them to your team fully documented and fully owned by you.

  • Thirty years of marketing technology experience including: Direct-response, internet, and social media marketing — including multi-national campaigns.

  • Seven years of full P&L leadership of an online consulting firm: Budget, payroll, marketing, facilities, and programming.

  • Current fractional engagements: Running operations, marketing, content, and technical infrastructure for established small businesses.

PROOF IT WORKS

  • Built and ran digital and direct-response programs that generated $64M in transactions for a financial-services client in nine months.

  • Grew qualified lead generation 23% through funnel optimization and disciplined A/B testing.

  • Ran an online referral campaign that pushed a client's book into the top 10 in three categories on Amazon.

SELECTED CREDENTIALS

  • Contributing author of Multiple Streams of Internet Income with New York Times bestselling author Robert G. Allen.

  • Contributing author, Million Dollar Emails with Yanik Silver.

  • Author, Online Reputation Management.

  • Profiled in Investor's Business Daily (New America) for pioneering personal brand marketing online.

  • Principal, Ghostwood Media LLC.

SERVICES | WHAT I TAKE OFF YOUR PLATE

One point of accountability across the three areas most small businesses are trying to hold together with duct tape and vendors.

Marketing & Messaging
- Positioning, messaging, and campaign strategy grounded in three decades of direct-response marketing.
- Email, content, and promotional programs, planned, executed, and measured.
- Product and service launches, from plan through execution.
- Modern tooling, including AI-driven content and automation, applied where it saves time and money, not for its own sake.Operations & Revenue Systems
- Billing, invoicing, and payment systems that stay accurate and current.
- Vendor, subscription, and software audits that recover wasted spend.
- Documented processes so the business runs independent of any one person.Web & Technical Systems
- Websites built, modernized, and maintained. Fast, secure, and fully owned by you.
- E-commerce, CRM, scheduling, and data-backup infrastructure
- Social media strategy and implementation.
- A single point of accountability for technology, instead of five vendors and a prayer.

HOW IT WORKS

Flat monthly retainer.
A single predictable fee for a defined level of senior attention each month. No hourly billing, no surprise invoices.90-day initial engagement.
We begin with your highest-cost problems and deliver measurable progress in the first quarter. Engagements continue month to month thereafter.You own everything.
All accounts, systems, and documentation are established in your name from day one and remain yours.Engagements typically begin at $1,950 per month.

FAQ | IS THIS YOU?

COMMON QUESTIONS

How is this different from hiring an agency?
An agency sells you hours and hands work back for you to manage. I take ownership. I sit at the senior level, make the calls, build the systems, and remain accountable for the outcome. One person who knows your whole business, not a team you have to brief every time.What if I already have a marketing person?
Even better. Most in-house marketers are strong executors who've never been given a strategy or the systems to run against. I set the direction and build the infrastructure; they run faster because of it. I make your existing people more effective, not redundant.What does the first 90 days actually look like?
We identify your most expensive problems in week one, I build a plan against them, and we ship measurable progress by the end of the quarter, not a strategy binder, working systems. You'll know inside 90 days whether this is paying for itself.What happens if we stop working together?
You keep everything. Accounts, systems, documentation, all in your name from the start. Nothing is held hostage. The goal is to leave you stronger and self-sufficient, whether that's in a year or five.Do you work remotely or on-site?
Both. I serve clients across New York, Philadelphia, and DC, and work remotely nationwide.

Contact | LET'S TALK

The first conversation is free and takes 30 minutes.Bring your most persistent operational or marketing problem. You'll leave with a concrete plan for fixing it, whether or not we work together.

Contact me at my email or phone below, to see how I can help you!Serving small and mid-sized businessesRobert David Gatchel is the principal of Ghostwood Media LLC.

NEW YORK | PHILADELPHIA | DC | REMOTE
Phone: (443) 827-8023
Email: [email protected]